Google has decided to expand distribution of a tool used by publishers to deal with those who use ad-blockers. The tool launched a year ago in the United States and a few other markets, is now expanding to 31 other countries in Europe and also Canada.
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|The tool called Funding Choices, asks or requires users to turn off their ad blockers after seeing a given number of articles. Publishers have options. They can show a dismissible message, or one that requires those who use ad blockers to pay after they view a certain number of articles, block access until they turn off their ad blocker or pay for an ad-free experience through a program called Google Contributor.|
Previously published in Digital Journal