As retailers face tough competition, augmented reality (AR) technology may help save them and revive their profits. Ecommerce was still only responsible for 8.1 percent of retail sales last year but was fully 41.6 percent of sales growth.
|Shoppers still spend about 90 percent of their dollars in regular stores even as their dominance is shrinking year by year. New technology may help save the regular stores from the fierce competition as they also take advantage of new technology. Recent estimates indicate AR and related technology will be worth $30 billion by 2020 as competition between online stores and older style brick-and-mortar retailers heats up. Using AR will enable retailers to augment their customers' interactions with physical items.|
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called computer-mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. Augmented reality enhances one’s current perception of reality, whereas in contrast, virtual reality replaces the real world with a simulated oneThe augmentation is typically performed in real time.
The helmet involves what is called a head-mounted display(HMD). The HMD displays both images of the physical world and virtual objects over the viewers field of view. Some providers even include gesture controls. Some AR displays are rendered by devices resembling eyeglasses that contain cameras and re-display the augmented view through the eye piece.
Lego stores introduced AR to show kids how their completed models would look without the need to have an actual display.